One major way Ponite Magazine markets is by giveaways. Another magazine I researched also did giveaways, but these are bigger ticket items; such as a pair of tickets to BalletX's spring series program, and a pair of tickets to Tulsa Ballet's "Tchaikovsky: The man Behind the Music". They also have some smaller giveaways like a DVD of the Disney's "The Nutcracker and the Four Realms".
Another way this magazine markets their magazine is by the people on their cover. The person on the October 2018 cover is Hannah Bettes, a former competition star who is now doing amazing things in the dance community. She posted on Instagram about her being on the cover; she has about 11.7 thousand followers on Instagram.
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