Marketing of Dance Spirit

One of the main way Dance Spirit markets their magazine is by having people of high standing on its cover. On the October 2016 issue they had a big influencer on the cover (Briar Nolet). Briar is famous for getting 1st place at Nationals and is on the TV show The Next Step which is very big in Canada. She posted on Instagram about her being on the cover; In which she has about 392.2 thousand followers, giving the magazine major coverage.

Another way they advertise is by doing a lot of giveaways through the magazine. Right now they are giving away a dance bag, stretch band, and a key chain. All of these bring people into the magazine because they would want to be informed about future giveaways.

On the website magazines.com  you can subscribe to the magazine for a discounted price. This is most likely having to do with them having a partnership in which they are able to sell it at that price while still getting a commission.