Marketing of Dance Informa

The main way that dance Informa does its marketing is through the Joffrey Ballet School( The most famous Ballet school in the world). On the Joffrey Ballet school home page they have a link tab that leads you to the home page of Dance Informa.

This gets the magazine major exposure to the whole dance community; especially people with lots of money because This ballet school is also the most expensive dance school in the world. They even did a give away with the school. They did a summer scholarship contest bring in people that might not have as much money. 

Another big way they market is by having an American edition and an Austria edition to cater to both places, because very different things are happening in the dance community in those places.