Marketing of Pointe Magazine

One major way Ponite Magazine markets is by giveaways. Another magazine I researched also did giveaways, but these are bigger ticket items; such as a pair of tickets to BalletX's spring series program, and a pair of tickets to Tulsa Ballet's "Tchaikovsky: The man Behind the Music". They also have some smaller giveaways like a DVD of the Disney's "The Nutcracker and the Four Realms".

Another way this magazine markets their magazine is by the people on their cover. The person on the October 2018 cover is Hannah Bettes, a former competition star who is now doing amazing things in the dance community. She posted on Instagram about her being on the cover; she has about 11.7 thousand followers on Instagram.  

Marketing of Dance Spirit

One of the main way Dance Spirit markets their magazine is by having people of high standing on its cover. On the October 2016 issue they had a big influencer on the cover (Briar Nolet). Briar is famous for getting 1st place at Nationals and is on the TV show The Next Step which is very big in Canada. She posted on Instagram about her being on the cover; In which she has about 392.2 thousand followers, giving the magazine major coverage.

Another way they advertise is by doing a lot of giveaways through the magazine. Right now they are giving away a dance bag, stretch band, and a key chain. All of these bring people into the magazine because they would want to be informed about future giveaways.

On the website magazines.com  you can subscribe to the magazine for a discounted price. This is most likely having to do with them having a partnership in which they are able to sell it at that price while still getting a commission.

Marketing of Dance Informa

The main way that dance Informa does its marketing is through the Joffrey Ballet School( The most famous Ballet school in the world). On the Joffrey Ballet school home page they have a link tab that leads you to the home page of Dance Informa.

This gets the magazine major exposure to the whole dance community; especially people with lots of money because This ballet school is also the most expensive dance school in the world. They even did a give away with the school. They did a summer scholarship contest bring in people that might not have as much money. 

Another big way they market is by having an American edition and an Austria edition to cater to both places, because very different things are happening in the dance community in those places.